Join us at the stadium's clubhouse for a free business-growth seminar for the Shaftesbury community. This session is all about UGC (user-generated content) and influencer marketing — two of the most effective, authentic ways to build trust and reach new customers without a big advertising budget. Delivered in plain English by our marketing partner b4b, you'll leave with clear, actionable ideas you can put to work immediately.
b4b Marketing & Shaftesbury FC are bringing practical marketing know-how to local businesses
Trades, retailers, hospitality businesses and professional services across Shaftesbury and North Dorset. If you want real customer voices doing the marketing work for you, this morning is for you.
Arrive from 9:30 to grab a coffee and get settled in. We'll kick off at 10 with a warm welcome and intro from the Shaftesbury FC team at the stadium clubhouse.
Real-world examples of user-generated content — reviews, video testimonials, social posts — and why audiences respond to it far more than polished brand advertising.
Time to connect with fellow Shaftesbury business owners.
Forget celebrities and mega-budgets. See how nano and micro influencers — people with small, loyal, local followings — can beat any paid ad, and how to approach them as a small business.
Bring your questions, swap ideas with the b4b team, and connect with other business owners over a relaxed finish.
No theory, no fluff — just practical knowledge you can apply to your business straight away.
What counts as user-generated content, why platforms love it, and how it earns more trust than branded content.
Simple, low-cost ways to get your existing customers creating content for you — without it feeling forced.
How to identify creators whose audiences match your ideal customers — on Instagram, TikTok, YouTube and LinkedIn.
What to say when you reach out, what to offer, and how to manage relationships without a big agency or a big budget.
How UGC and influencer content can feed your paid ads, website, email and social channels — so it keeps earning long after it's posted.
A clear, personalised action plan so you leave knowing exactly what to do first — no overwhelm, just momentum.
No jargon, no death-by-slideshow. We'll walk through real UGC and influencer campaigns from businesses like yours, then leave plenty of room for your questions over coffee.
We're a full-service team of 70+ marketers, developers and creatives. We manage UGC and influencer campaigns for brands ranging from local independents to household names — including Hilton, Sunseeker, Aston Martin Aramco and British Heart Foundation — and we're proud to partner with Shaftesbury FC to bring that experience to the local community, free.
Spaces are limited — pop your details in below and we'll confirm your spot by email. That's it.
We'll only use your details to confirm your place and send seminar info.
Completely. There's no charge to attend, refreshments and parking are included, and there's no obligation to use b4b's services. We just want to give back to the Shaftesbury business community.
It's ideal for trades, retailers, hospitality businesses, professional services, and any owner-manager or small team who wants to understand how real customer voices can do the marketing work for them.
Not at all. We pitch everything at a practical, beginner-friendly level. Whether you're already active on social media or starting from scratch, you'll find the session genuinely useful.
No. Our goal is to give you real, actionable knowledge. If after attending you'd like to talk to us about working together, we're always happy to chat — but there's no pressure and no pitch on the day.
Pitchers Bar at Shaftesbury FC, Coppice Street, Shaftesbury SP7 8PF. Free parking is available on site — we'll send full directions and arrival details once you've registered.
Absolutely. This seminar stands completely on its own — you don't need to have attended any previous sessions.
Free to attend at Pitchers Bar. Reserve your place for the UGC & influencer marketing seminar.